Subliminal Seduction; by Wilson Bryan Dey.

This book is not only worth reading but should be made compulsory, so people get some idea of the manipulation they are subjected to in and by various forms of media and advertisements. In fact news media is not exactly immune either - only perhaps more subtle.

There might be books later and even more extensive on the subject, but this one is really a good one. In a slightly off context, Naomi Wolf's Beaty Myth connects to it - and quite thouroughly well, too.